About Us

The modern individual does not blindly accept dictatorial fashion labels.
He invents his own iconic self.
The modern individual both embraces and wars against his nature as hero and villain.
He accepts that without darkness there can be no light.
Without white there can be no black.
BLC (pronounced BLACK) sits somewhere in the voice of the Nietzsche penned, “Beyond Good and Evil”.
It draws from a wide spectrum of urban, pop culture, skate, Parisian streetwear and cinema.
BLC is subtle.  It is not workwear, retro or bright.  BLC is style without overt branding.  It is identity without dogma.
This is BLC’s inaugural season.